If you’ve been checking out Airbnb for places to stay, you’ve likely seen a new button on their social sharing list! Airbnb and Embedly have teamed up to include the Embed Button on their site, which lets you share the listing on other sites. This new button will let you add the accommodation information to your blog, wedding website, company, site etc.
In additon to seeing the new button on Airbnb’s site, you may see Airbnb listings look a little different on other sites too. Airbnb now has custom cards, which let’s you see their listings on other pages.
A great use case of this is on Anders and Marisa’s wedding website, on where to stay. These custom cards lets users see where the listing is coming from, but displays the content nicely outside of its original site. Check out the example below from Anders and Marisa site, it neatly packages all the options their guests have in one easy to read place and showcases Airbnb’s custom cards. Embedly can help increase your brands overall awareness with custom cards too.
Here’s the value you’ll gain by implementing custom cards and embed button. It provides an opportunity for viewers to share the content on your site. By doing this, you’re increasing the chances that others see it, and will come to your site for additional information. You’re also strengthening your overall brand awareness to a whole new audience.
The branded cards you’re seeing for Airbnb’s listings outside of their website are something to think about too. It is a great way to increase brand awareness on sites outside of your own and improve your SEO. With your content living outside of your own domain, you’re increasing the number of sites pointing back to your own. A few sites pointing back to your own will go a long way. So think about adding a custom Embed Button and some Branded Cards too.