As a blogger or journalist do you wonder how content ends up on certain sites? Content is starting to become less about what you write, and more about the tools you use to get it there instead. Here are three tools you should be using to increase the attention minutes of your content. The higher those minutes are the better, because attention minutes are the actual time a user is engaged in media on your site. Our friends at UpWorthy wrote a blog piece about it in case you’re looking for a little more info on attention minutes!
Embed Content On Your Own Page
As a writer, it’s important to continuously learn about tools available to help you in content delivery. One tool you should be using, if you’re not, are embeds. Embeds package content across the web so it can be displayed outside of it’s original source. Embedding content on your site is invaluable, as it keeps people on your page. Many people are still hyperlinking to other articles, which works, but not as well. If you’re referencing an article or video, it’s best to embed the content right on your page, so viewers can keep scrolling. Hyperlinking takes your viewers to other pages-which means they are leaving yours. You didn’t write an article to have people leave it midway through, did you?
Below is an embed, and a hyperlink to the same story. See how the embed is more engaging?
Integration and Tags
If you’re not currently using tags or integrating your content with other platforms, it’s another thing for you to consider to compete for the attention minutes of your audience. Tags about the content in your article will help your piece be found by others. Each tag provides a path to your article. Relevant tags will help you by making your content indexable, searchable and rankable. Tags will help these metrics move upward, giving your content a better chance to surface. Integrating your content with platforms like Facebook or Twitter will also help you compete for additional minutes. Utilizing these integrations will allow your content to be seen by your networks in an effortless way.
Set Up Google Alerts
Another tool you should think of enabling are Google alerts. Google alerts let you know when specific keywords you’ve chosen surface online. This helps you keep an eye on topics or trends, making it so you don’t need to go hunting for this information. This tool helps you to react with speed to breaking news. Knowing what is being said about you, your content, and topics you’re writing about is essential.
Your New Toolbox of Tools
Now that you know what you need to be doing for maximum content discovery, the next step is bookmarking the tools. Here are the sites we’ve found that are free to help you accomplish your goals: