If you’ve been checking out Airbnb for places to stay, you’ve likely seen a  new button on their social sharing list! Airbnb and Embedly have teamed up to include the Embed Button on their site, which lets you share the listing on other sites. This new button will let you add the accommodation information to your blog, wedding website, company, site etc. 

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In additon to seeing the new button on Airbnb’s site, you may see Airbnb listings look a little different on other sites too. Airbnb now has custom cards, which let’s you see their listings on other pages.

A great use case of this is on Anders and Marisa’s wedding website, on where to stay. These custom cards lets users see where the listing is coming from, but displays the content nicely outside of its original site. Check out the example below from Anders and Marisa site, it neatly packages all the options their guests have in one easy to read place and showcases Airbnb’s custom cards. Embedly can help increase your brands overall awareness with custom cards too. 

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Here’s the value you’ll gain by implementing custom cards and embed button. It provides an opportunity for viewers to share the content on your site. By doing this, you’re increasing the chances that others see it, and will come to your site for additional information. You’re also strengthening your overall brand awareness to a whole new audience.   

The branded cards you’re seeing for Airbnb’s listings outside of their website are something to think about too. It is a great way to increase brand awareness on sites outside of your own and improve your SEO. With your content living outside of your own domain, you’re increasing the number of sites pointing back to your own. A few sites pointing back to your own will go a long way.  So think about adding a custom Embed Button and some Branded Cards too. 

Posted 3 days ago by lauraatembedly
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Tint figured out a smarter way to work, which means so can you.  Tint displays brand specific feeds for event displays, marketing contests, hashtag campaigns, and in-store screens. They leave us to do the work behind the scenes when it comes to embedding content into their database to process urls. This leaves them to focus on what they are great at: the consumer facing result of displaying social feeds across any device.  Tint has a strong list of clients who reply on them, such as Travelocity, The Dallas Cowboys and even Krispy Kreme. With clients that sweet, there is no room for anything to go sour. 

Tint: Display and Embed Any Social Feed Anywhere You Want

What can we all learn from Tint as a customer of Embedly?  Outsource some tasks so you can stick to what your good at. By utilizing the skills others have, you’ll be amazed just how efficient your day can be. Kudos to Tint for creating an impactful product that millions engage with on an annual basis.  

Something else Tint is able to do, obtain analytics on the embeds we provide. This let’s them take the data and learn from it to make informed decisions on what to do the next time around. 

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The moral of this story, stick to what your good at, and look to others for what your not. It’ll save you time, and the end result will likely be better anyways. 

Posted 1 week ago by lauraatembedly
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As a blogger or journalist do you wonder how content ends up on certain sites? Content is starting to become less about what you write, and more about the tools you use to get it there instead. Here are three tools you should be using to increase the attention minutes of your content. The higher those minutes are the better, because attention minutes are the actual time a user is engaged in media on your site. Our friends at UpWorthy wrote a blog piece about it in case you’re looking for a little more info on attention minutes!

What Uniques And Pageviews Leave Out (And Why We’re Measuring Attention Minutes Instead)

Embed Content On Your Own Page

As a writer, it’s important to continuously learn about tools available to help you in content delivery. One tool you should be using, if you’re not, are embeds. Embeds package content across the web so it can be displayed outside of it’s original source. Embedding content on your site is invaluable, as it keeps people on your page. Many people are still hyperlinking to other articles, which works, but not as well.  If you’re referencing an article or video, it’s best to embed the content right on your page, so viewers can keep scrolling. Hyperlinking takes your viewers to other pages-which means they are leaving yours.  You didn’t write an article to have people leave it midway through, did you?

Below is an embed, and a hyperlink to the same story. See how the embed is more engaging?

Apple Sells 10 Million iPhone 6 And 6 Plus Devices During Launch Weekend

 

Integration and Tags

If you’re not currently using tags or integrating your content with other platforms, it’s another thing for you to consider to compete for the attention minutes of your audience.  Tags about the content in your article will help your piece be found by others. Each tag provides a path to your article. Relevant tags will help you by making your content indexable, searchable and rankable. Tags will help these metrics move upward, giving your content a better chance to surface. Integrating your content with platforms like Facebook or Twitter will also help you compete for additional minutes. Utilizing these integrations will allow your content to be seen by your networks in an effortless way. 

How to Use Tags

 

Set Up Google Alerts

Another tool you should think of enabling are Google alerts. Google alerts let you know when specific keywords you’ve chosen surface online. This helps you keep an eye on topics or trends, making it so you don’t need to go hunting for this information. This tool helps you to react with speed to breaking news. Knowing what is being said about you, your content, and topics you’re writing about is essential.

Google Alerts - Monitor the Web for interesting new content

 

Your New Toolbox of Tools

Now that you know what you need to be doing for maximum content discovery, the next step is bookmarking the tools. Here are the sites we’ve found that are free to help you accomplish your goals:

Embed.ly

Best Practice on Tags Across Sites

Google Alerts

 

Posted 3 weeks ago by lauraatembedly
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Cards are being used everywhere, and in ways that bring rich media to your individual sites. Here’s the skinny on why and how cards being used.  

1. Cards include the main picture from the provided URL, and editable text fields. This makes getting content from other sites on your own seamless- and involves no coding.  image

2. Cards let you pick a light or dark background, making it work for your individual site. 

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3. Cards are being used internationally which is pretty cool. Cards can be used any place that allows HTML. 

Check out how HLN.Be featured cards on their article. 

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 And 7Sur7.Be as well!

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And another great use is from Archdaily.com.

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Fox.com.au used cards to let the world know that MSN Messenger is a thing of the past.

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A few more places we found them were across these sites; Ad.nl, 2dayfm, Glamorma.cl, and Local.NPR.org.  

Here’s a map to give you an idea on where cards are being used the most. 

In order of their usage:

Chile, United States, Belgium, Netherlands, Australia, France, United Kingdom, Canada. Germany, and Spain

4. NPR Local utilizes cards to keep the stories the focus of the page. The simple design of cards won’t detract from your content.  

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5. Cards work with articles and still imagery, it works nicely with videos too!

Vika’s Spectacular Recovery Shot

6. Cards are free. Paste the URL, copy the code, and add it to your blog or site.

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Posted 1 month ago by lauraatembedly
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It’s impressive seeing Facebook video behaviors over the last several months. A few highlights: 

Embedly has been hard at work to bring some of these features to videos embedded on any site. You can autoplay videos when they come into view, from videos over a variety of platforms including YouTube, Vine, Instagram, and Vimeo. http://blog.embed.ly/post/83009934167/scroll-to-play.

Now Facebook is introducing analytics for videos:

http://www.cnet.com/news/facebook-videos-gain-a-counter-just-like-on-youtube/

http://techcrunch.com/2014/09/07/facebook-puts-its-video-reach-in-the-spotlight/

Counters encourage more engagement in both watching and posting videos. If you post a video, you’ll work to make that play count go higher. Seeing that number goes up feels good. And as a viewer, you’ll watch a video if it has a high play count.  

With the recent Analytics release, you can surface this data for embedded media on your site. So for example, if you post a Vine on your site, you know how many people have watched it on your site, and you can surface those views for your audience.  More news sites and blogs are embedding Instagram Videos and Vines from third party sources into articles.  Instead of relying on global analytics for Vine and Instagram, you can focus in on how your audience watches those videos. When it’s a third party source, these analytics are more relevant. We’re excited to see how people use the embed analytics API- get in touch to learn more. 

Posted 1 month ago by whichlight
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Today, we’re excited to announce the addition of a new provider - Getty Images!


Our partnership will enable you to draw on and share Getty Images’ latest news, sports, celebrity, music and fashion coverage, immense digital photo archive and rich conceptual images using Embedly. This new collaboration will provide the broadest and best analytics on millions of award-winning, embeddable images, arming you to make smart decisions based on your unique audience.


Our goal is to be the leader in content analytics. Getty Images’ goal is to inspire communicators and move the world through images. Combined, you’ll be able to share content filled with rich data, helping you discover what’s engaging, and what’s not.


Check out what else we’re up to and who else counts on us.

Posted 1 month ago by lauraatembedly
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Not too long ago, we received a complimentary tweet from some loyal fans. While it made everyone here at Embedly feel good, we wanted to do some digging to find out why PenPath loved us so much. 

By exchanging a couple quick tweets with our new admirers, we were able to find out that they use our Extract API. Neil Thawani said it best when saying it ”summarizes content from articles we retrieve in a snap.” We couldn’t have said it better ourselves!

Wondering what PenPath does, here’s a short clip on what they are up to. 

PenPath Private Beta Teaser

Posted 2 months ago by lauraatembedly
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Bale is the new way to share videos while measuring its overall engagement through a variety of metrics. By using Bale, you’re enabled you create your own video feed, share the playlist with friends, and view the analytics on your media.

By using Bale, you’ll be able to evaluate the overall engagement of the video you post, along with it’s true attention minutes for your audience. You’ll be able to see what people are really watching by sharing your videos through Bale.

We’re able to see just how well our Ice Bucket Challenge preformed last week using Bale’s analytics.

STRIKEOUTALS-ALS

To get started you need to

1. Head to bale

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2. Paste a video

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3. Share with friends

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4. Check out the analytics by clicking view stats

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Posted 2 months ago by lauraatembedly
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We’re pretty excited about Reddit Live, which was just announced today! It’s cool for a couple different reasons, one being the thread’s multiple contributors ability to post real-time updates and everyone watching gets them- all without having to refresh.  The new feature also allows you to make your own live thread too.

The other reason we’re excited? Reddit Live uses Cards, which is made by Embedly! The content you want to read about, easily posted to one stream.

Here’s a quick tutorial on how to use ‘em.

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Posted 2 months ago by lauraatembedly
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Earlier last week my JSConf talk came out and I was curious to see how it would be watched. It was 25 minutes long- how far would people actually get? I used Embedly’s iFrame to measure the viewer analytics, and shared that link on Facebook. From the resulting heatmap, I could tell that some of my friends on Facebook did actually watch the whole thing. 

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You can do this for any video embedded using Embedly. Without having to do any coding and API integration, here’s how:

1. Log into Embedly, scroll down and include the URL in the code generator. I’m embedding the video Forms. Click Get Embed Code.  

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2. Mark any options and copy the embed code. By default, only you can see the analytics when you are logged in. If you check Public Stats, anyone on your site can see the analytics. You can see an example of public stats on Reddit.

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3. Paste the HTML in your blog.  The video below is embedded with my account, and is measuring viewer analytics. I’ve included public stats, which you can see on hover. 

You’re done! Share your post on Twitter and Facebook and see how people watch it. 

Posted 3 months ago by whichlight
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