oohEmbed is a site that allows you to embed content from 31 different providers through one endpoint. It was developed by Deepak Sarda to facilitate Dumble, his delicious tumblelog. What started as a small open source project grew over the last 3 years and gained a ridiculous amount of traffic. So much so that it went over Google App Engine's free quota limit almost weekly. It's a good problem to have if you are a company, but if you're a single open source developer it's sort of a problem.

In May, Deepak posted a note to the oEmbed mailing list that he was interested in finding a new owner to keep the site going and we jumped at the chance. A month later we are the proud owners of oohembed.com!

This made sense for a lot of reasons. oohEmbed predates Embedly by almost a year and a half and was the basis for what we believed embedding should look like. We have also known Deepak for sometime now and he has been amazing to work with during the transition.

There are a few things that we need to talk about. First off the project is open source and will remain that way. You can find the source on Google code. Embedly will not be supporting the code base going forward, but we encourage developers to.

On July 20th we will be redirecting all traffic from the oohEmbed endpoint to Embedly's API. It's not possible for us to support two codebases and two APIs, so we need to roll oohEmbed into our existing architecture. This is awesome for oohEmbed users because you will be getting the added benefit of Embedly's 218 providers as well as better response times.

We do need to ask a small favor of oohEmbed users. We ask that you grab an API Key and start using it in your requests. It's a 30 second process and will be ready for the switch on July 20th. As an example if your current request to oohEmbed looks like:

http://www.oohembed.com/oohembed?url=http%3A%2F%2Fvimeo.com%2F18150336

All you need to do is add our API key to it like so:

http://www.oohembed.com/oohembed?url=http%3A%2F%2Fvimeo.com%2F18150336&key=aaaaaaa

That's it! You can also switch the endpoint to api.embed.ly/1/oembed to avoid the redirect like so:

http://api.embed.ly/1/oembed?url=http%3A%2F%2Fvimeo.com%2F18150336&key=aaaaaaa

After July 20th oohEmbed users will be held to the same pricing plans and rate limits as every Embedly user. In the meantime we will be footing the bill for oohEmbed so current users will see less downtime.

We look forward to working with the current oohEmbed users and please feel free to reach out to us anytime with questions.